Stefano Rosso, chairman of Maison Margiela and CEO of Marni within the OTB group, discussed the role of innovation and blockchain in redefining luxury fashion. OTB prioritizes supply chain transparency and leverages blockchain technology through participation in the Aura Blockchain Consortium. Rosso highlights the group’s commitment to digital and AI innovations, including NFT projects, to enhance consumer trust and engagement in the evolving luxury market.