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MicroStrategy Increases Bitcoin Holdings Amid Rebranding Efforts

Posted on February 10, 2025

MicroStrategy, now rebranded as Strategy, has expanded its Bitcoin holdings to nearly 480,000 tokens. Between February 3rd and 9th, the company acquired 7,633 Bitcoins for approximately $742.4 million in cash, averaging $97,255 per Bitcoin. This move aligns with their strategic focus on Bitcoin, highlighted by their recent rebranding featuring a new logo with a Bitcoin symbol.

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