GameStop, the meme stock turned crypto player, announced on April 2, 2025, that it’s allocating $50 million more to Bitcoin as a treasury reserve asset. Following its Q4 earnings report late yesterday, CEO Ryan Cohen said the move diversifies its struggling retail business amid store closures. The decision echoes MicroStrategy’s playbook and has traders speculating on a “Cambrian explosion” for BTC prices, with the coin hovering near $88,500.
