Adidas Studio has unveiled its first digital artist residency program, RESIDENCY, aiming to support and showcase digital artists in the NFT space. This initiative reflects Adidas’s commitment to embracing digital art and blockchain technology.
The iconic toy car brand Hot Wheels has introduced its NFT Garage Series 6, offering digital collectibles that appeal to both traditional toy enthusiasts and digital art collectors. This move signifies the brand’s ongoing efforts to blend physical and digital play experiences.
DraftKings has reached a settlement with the National Football League Players Association (NFLPA) regarding a lawsuit over the use of NFL player likenesses in NFTs. The dispute arose from a partnership that allowed DraftKings to create and sell NFTs of NFL players for fantasy sports. Legal challenges concerning the classification of these NFTs as securities … Read more
The Australian Open’s NFT program, which allowed fans to purchase digital representations of tennis balls linked to specific court locations, has seen a significant decline in value. Initially launched in 2022, the NFTs have reportedly dropped up to 90% in value. Tennis Australia has shifted focus to other digital ventures, leaving the NFT project inactive … Read more
Crypto billionaire Justin Sun is suing entertainment mogul David Geffen over the possession of Alberto Giacometti’s sculpture “Le Nez.” Sun alleges that his former art adviser forged his signature to sell the piece to Geffen without his consent. Geffen’s legal team maintains that the purchase was legitimate. This case highlights the complex interactions between the … Read more
Luxury fashion brands are diving deeper into the world of NFTs, merging physical products with digital counterparts. Leading names like Gucci, Louis Vuitton, and Balenciaga are creating NFT collections that offer access to exclusive fashion drops, VIP events, and digital wearables for metaverse avatars. This blending of fashion and blockchain is reshaping how brands engage … Read more
The gaming industry is witnessing a revolution as NFTs take center stage. Games like Axie Infinity and Gods Unchained have shown how blockchain can redefine in-game economies. Players can now truly own, trade, and sell their digital assets, blurring the line between virtual and real-world economies. With major gaming studios exploring blockchain technology, 2025 is … Read more
NFTs are no longer just about digital art; they are transforming industries, including live events and ticketing. NFT ticketing ensures authenticity, prevents fraud, and offers exclusive perks to ticket holders. Major events like concerts and sports leagues are beginning to embrace blockchain technology for ticket distribution. Companies like Ticketmaster have already started integrating NFTs, offering … Read more